I’ve seen this marketing before in the book business, Covers for
novels -and to some extent nonfiction titles- are very important. And
while everyone says “don’t judge a book by its cover,” most people do
because we are a very visual species.We are drawn to certain colors,
designs and images because they are safe, yet cool at the same time. One
annoying habit the book industry does do, is there is a hugely
successful book with -maybe- an exciting cover, expect other publishers
to sort of do variations on it. That is probably why Paramount is
releasing this poster for
Star Trek Into Darkness that borrows heavily from Warner Bros Batman film
The Dark Knight Rises.
That film was a hit, a lot of people loved the movie poster design so
why not try and repeat it a bit? In the end, it’s not a bad poster,
just an example of way marketing works. It’s always been this way, so
one cannot comment that this is just lazy marketing. People like the
familiar, which means marketing will always be, like most movies, a
variation on a theme.
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