With digital visual effects used in almost everything, from commercials,
to television, to movies, the effects companies created to produce them has
grown here in the United States to meet the demand. Most are small, with some
having less than 500 employees. But there is a huge problem in that the large media
companies –in particular the studios- that need digital effects for their
tentpole films help are farming out those effect work overseas in hopes of
getting top quality visuals at a bargain price. So all of the financial
troubles these small effects houses are having today is largely the result of
competition from companies in countries where tax breaks, subsidies, lack of
overtime pay, and state healthcare are giving them a competitive advantage over
California-based effects houses.
Sadly, this is nothing new, as major businesses, which
seemed more concerned with the bottom line and shareholder value, and have used
catch all word of “economics” to justify their reasons for farming out the work
overseas. They claim that this keeps costs down so Americans will see and buy
the product when in reality, it seems to be really about is making sure the
coffers of the studios, the top heavy executives offices, board members and
shareholders all are paid highly for doing very little.
Yes, as always, the frontline worker who does the lion share
of the work, busting their hump for Daddy Warbucks, gets screwed. If there was
one joke that Seth MacFarlane landed fairly accurately in his tepid act as
presenter of the 2013 Oscar was talking about the studios record 2012 year in
box office totals, and how “studio accountants have never had to work harder to
prove nothing made a profit.”
International Alliance of Theatrical Stage Employees –I.A.T.S.E.-
is the labor union that represents about 113,000 technicians, artisans and
craftspersons in the entertainment industry, including live theatre, motion
picture and television production, and trade shows. On Oscar night, labor
organizer Steven Kaplan and about 200 demonstrators went to the streets of
Hollywood and Vine to protest the way effects technicians are currently
handled. Kaplan told Variety that “he
was concerned about the current fixed-bid business model, the movie industry's
pursuit of government subsidies and the pressures on artists to migrate around
the world in search of work.” He said that needs to change. "I hope that
the world realizes that the visual effects industry is looking for change. I
think that's all that can be accomplished today, that the world looks around
and sees the visual effects industry is no longer quiet and accepting the conditions
they're working under."
Of course, the whole irony of the current situation is that Rhythm
and Hues, the effects house who has worked on numerous blockbuster films over
its nearly 18 year history recently filed for Chapter 11 Bankruptcy protection,
won an Oscar for their work on The Life Pi, the third they’ve picked up since
winning in 1995 for Babe (and the German based VFX Group Pixomondo, an Oscar
winner for its visual-effects work on Martin Scorcese's Hugo, just this week shut
down its operations in London and Detroit, citing the need to cut costs –though
the maintain that they’re still in business, as they’ll supply effects work for
HBO’s A Game of Thrones).
A protest over Twitter and Facebook erupted that Sunday
night when Bill Westenhofer, accepting the award for Visual Effects for Pi, was
cut off by music when he began speaking about Rhythm and Hues woes. Some
conspiracy theorist claim it was designed to shut him down, while most likely
it was due to the length of the acceptance speech. He did, however, get to tell
his story to press after being escorted off stage. “What I was trying to say up
there is that it’s at a time when visual effects movies are dominating the box
office, but that visual effects companies are struggling. And I wanted to point
out that we aren’t technicians. Visual effects is not just a commodity that’s
being done by people pushing buttons. We’re artists, and if we don’t find a way
to fix the business model, we start to lose the artistry. If anything, Life of
Pi shows that we’re artists and not just technicians.”
Later, people started replacing their Twitter and Facebook
avatars with a green box, symbolizing that without their artistic talent,
effects heavy films are just a bunch of people standing in front of an empty
green screen.
Whether this action at the Oscars or the protest on social media websites will change the studios attitudes on the way it spends and sends money to smaller effects houses is unknown at this time, but the battle seems to be just beginning.
Whether this action at the Oscars or the protest on social media websites will change the studios attitudes on the way it spends and sends money to smaller effects houses is unknown at this time, but the battle seems to be just beginning.
No comments:
Post a Comment